Logo Modernism - Jens Müller

Modernism in Graphic Design: A Bold Evolution

While modernist aesthetics in architecture and art are widely recognized, their influence on graphic design and corporate identity is equally transformative. Logo Modernism, authored by Jens Müller and published by TASCHEN, provides a groundbreaking exploration of this period, showcasing approximately 6,000 trademarks created between 1940 and 1980.

A Comprehensive Survey of Modernist Logos

This unprecedented collection examines how modernist principles reshaped logo design across industries, including media, retail, airlines, and art galleries. Organized into three core design chapters—Geometric, Effect, and Typographic—the book delves into form and style with sections like alphabet, overlay, and dots and squares.

Essential Features and Insights

•     Extensive Catalog: A visual archive of 6,000 logos, showcasing the diversity and ingenuity of modernist design.
•     Historical Context: An introduction by Jens Müller on the evolution of logos and their cultural significance.
•     Expert Analysis: An essay by R. Roger Remington on modernism’s impact on graphic design.
•     Designer Profiles: Detailed explorations of design icons like Paul Rand, Yusaku Kamekura, and Anton Stankowski.
•     Case Studies: Insightful analyses of major projects, including Fiat, The Daiei Inc., and the 1968 Mexico Olympic Games.

A Resource for Designers and Beyond

Logo Modernism is an invaluable tool for graphic designers, advertisers, and branding specialists, providing inspiration and historical context for modern corporate identity. It’s also a captivating resource for those interested in cultural, social, and corporate history, offering a deep dive into the persuasive power of image and form.

Reasons to Read This Book «Logo Modernism»

•     Extensive Logo Archive: Explore 6,000 modernist logos from various industries.
•     In-depth Profiles: Learn about influential designers and their groundbreaking projects.
•     Historical Insights: Gain understanding of modernism’s role in shaping corporate identity.
•     Practical Inspiration: Perfect for graphic designers and branding professionals.
•     Cultural Context: A fascinating exploration of social and corporate history through design.

Immerse yourself in the evolution of graphic design and corporate identity with Logo Modernism. This TASCHEN edition is a must-have for design enthusiasts, professionals, and history buffs alike!