Penguin Orange Spines : Nudge - Cass R. Sunstein, Richard H. Thaler

Nudge has transformed how we think about choice, influence, and decision-making. In this fully revised Final Edition, Nobel Prize winner Richard H. Thaler and legal scholar Cass R. Sunstein update their groundbreaking insights to address today's biggest challenges—from data privacy and sustainability to public health and financial well-being.

Whether you're a policymaker, business leader, or curious reader, Nudge empowers you to understand human behavior and design better systems—by making the right choices easier without restricting freedom.

Main Themes of the Book

• Choice Architecture: How the presentation of options shapes behavior
• Behavioral Biases: Exploring inertia, overconfidence, and framing effects
• Libertarian Paternalism: Guiding choices without coercion
• Applications in Real Life: From retirement savings to organ donation and public policy
• Ethics and Autonomy: Striking the balance between influence and freedom

Reasons to Choose This Book

• Written by Richard Thaler, Nobel Prize–winning economist, and Cass Sunstein, a world-leading legal scholar
• Final Edition updated with new examples, data, and relevance for a digital world
• Ideal for readers of Daniel Kahneman, Dan Ariely, or Angela Duckworth
• Essential reading for leaders in business, healthcare, public policy, and UX design
• Combines rigorous science with engaging storytelling and practical wisdom

Nudge: The Final Edition is a timeless, insightful, and inspiring guide to making better decisions—for ourselves and for society. It remains one of the most influential books in behavioral science, showing that small design choices can lead to big impacts.

If you care about how people make choices—and how to make those choices better—this is the book for you.