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Strategic Management - Robert MacIntosh, Donald MacLean, Craig Robinson
9781137035448
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Περιγραφή
Publisher Palgrave Macmillan - Strategic Management - Robert MacIntosh, Donald MacLean, Craig Robinson
Description:
Focusing on the practicalities of developing business strategy, this textbook provides an intuitive approach to developing a strategic plan. The authors share what they have learned through two decades of strategy work with a myriad of organisations, presenting theory and delivering key insights into the strategist's role.
The authors demonstrate their unique Strategy Cycle approach, which combines strategic logic (in the form of detailed plans) with the aesthetic, creative and interpretive process of bringing a strategy to life by storytelling. They examine familiar planning tools to identify where value truly lies, while introducing new ideas and methods, culminating in a simple and succinct 10-component strategy.
Χαρακτηριστικά
Γλώσσα:
Αγγλικά
Εκδότης:
PALGRAVE MACMILLAN
Έτος:
2023
Σελίδες:
264
Συγγραφέας:
Robert MacIntosh, Donald MacLean, Craig Robinson
