Graphic Design (Taschen Basic art Series) - Jens Müller

Graphic Design 1890–Today by Jens Müller, published by Taschen, offers a comprehensive visual journey through more than a century of design evolution.
From the rise of modernism to the digital era, this richly illustrated book explores how graphic design reflects culture, technology, and society’s aspirations.

Part of Taschen’s acclaimed Basic Art Series, this edition presents hundreds of global examples, organized decade by decade. Each chapter features milestone projects, iconic designers, and influential movements that have shaped the visual language of our time.

Through the works of legends such as Massimo Vignelli, Paula Scher, Otl Aicher, and Milton Glaser, Müller showcases how graphic design has not only transmitted information but also defined the visual identity of entire generations.

Main Themes of the Book

• Evolution of graphic design from 1890 to today
• Cultural, political, and technological influences on design
• Profiles of iconic designers and design movements
• The role of typography, branding, and visual communication
• Global impact of design on everyday life

Why You Should Read This Book by Jens Müller

• A definitive Taschen edition by renowned design historian Jens Müller.
• Offers a comprehensive timeline of graphic design history, perfect for students and professionals.
• Features hundreds of curated visuals from posters, logos, packaging, and digital interfaces.
• Provides insightful commentary on key movements, styles, and innovations.
• An essential reference for anyone passionate about art, communication, and visual culture.

Graphic Design 1890–Today is both a handy primer and a scholarly exploration of how design shapes our world. With Taschen’s signature quality and Müller’s expert curation, this book stands as an indispensable guide for understanding the past, present, and future of graphic design.