Ask Iwata - Hobonichi

Ask Iwata is a deeply inspiring and candid collection of thoughts, interviews, and essays from Satoru Iwata, the former president and CEO of Nintendo. Edited by Hobonichi, this book brings together Iwata's personal philosophy, business acumen, and approach to creative leadership in his own words.

Covering everything from his early days as a programmer to the challenges of managing one of the world’s most iconic gaming companies, Ask Iwata offers rare insight into how empathy, humility, and curiosity shaped not only Nintendo’s products but the entire gaming industry.

Main Themes of the Book

• Empathetic Leadership: Iwata's people-first approach to management and collaboration is a central thread.
• Innovation Through Simplicity: The book underscores Nintendo’s belief in creating accessible and joyful experiences.
• Humility and Lifelong Learning: Iwata remained a student of technology and human nature, valuing growth over ego.
• Legacy and Impact: Reflections on his influence within Nintendo and the broader gaming world show his lasting contributions.

Why you should read this manga 

• Offers a rare, behind-the-scenes look at Nintendo's creative and business strategies.
• A perfect read for aspiring leaders, developers, and creatives in any industry.
• Full of heartfelt anecdotes, technical insight, and practical advice.
• A touching tribute to a beloved figure who led with integrity and vision.
• Short, readable entries make it easy to absorb Iwata’s ideas at your own pace.

Ask Iwata is more than a leadership book—it’s a glimpse into the mind of a humble genius who believed in making the world a better place through joy and play. Whether you're a gamer, entrepreneur, or simply seeking thoughtful wisdom, Satoru Iwata’s words will leave a lasting impact.